Our Workshop Topics

Climate-friendly product development for tour operators

What does climate-friendly product design look like in practice in tourism, and how can emissions from your own product portfolio be measured and reduced? The workshop shows ways to create more climate-friendly offerings and provides an introduction to working with effective implementation tools.

Contents:

• Introduction to climate-friendly product design in tourism – specifically for product managers

• Presentation and application of relevant tools for analyzing and reducing emissions in your own product portfolio

• Concrete measures for developing more climate-friendly tourism offerings

• Interactive practical tasks for application to your own product portfolio

Sustainable Food

The workshop provides important background information, examples of good practice, and tips for the practical implementation of a more sustainable food and beverage offering in the hotel and restaurant industry. From regional supply chains and reducing food waste to guest communication, you will learn everything about sustainability on the plate and identify suitable starting points for your business!

Contents:

• Basics and background knowledge on sustainable food offerings

• Designing more sustainable menus and buffets

• Regional and sustainable supply chains

• Reducing food waste

• Guest communication regarding sustainable culinary offerings

• Good practice examples from the hotel and restaurant industry

Plastic-free Vacations

Avoid single-use plastics, conserve resources, and actively involve guests: In this workshop, you will learn practical solutions and concrete measures for a plastic-free vacation that can be directly applied to your business.

Contents:

• Comprehensible basics on plastic pollution and recycling

• Tried-and-tested tips, tools, and materials for direct implementation in your business

• Good practice examples from accommodations and other tourism businesses

• Concrete business cases with economic added value

• Involvement of employees and guests in sustainable measures

Water Management in Hotels

More sustainable water management in hotels can protect resources, reduce operating costs, and make processes more efficient. In this workshop, you will learn about specific measures and recommendations for action that you can apply in your everyday hotel operations.

Contents:

• Basics of sustainable water management in hotels

• Ecological and economic advantages of efficient water use

• Specific measures for reducing water consumption in the short, medium, and long term

• Recommendations for action and business cases

• Successful involvement of employees and guests

Climate management in hotels

This workshop teaches key principles and relevant tools for successfully transitioning to climate-neutral hotel operations. Participants learn how to establish and implement active climate management in their own businesses—from defining goals to implementing concrete measures along the entire value chain.

Contents:

• Fundamentals of climate-neutral hotel operations

• Introduction to active climate management in the hotel industry, including supply chain emissions (Scope 3)

• Getting to know relevant tools and measures on the path to climate neutrality

• Good practice examples from the international hotel industry

Sustainability at the counter

How can vacation travel be made more climate-friendly and socially responsible—and how can you get your customers excited about more sustainable travel options? In this workshop, you will learn more about the basics of responsible travel planning and discover tools and examples for communicating sustainability competently and convincingly in sales conversations.

Contents:

• Basics on topics such as:

  • Sustainability and climate protection in tourism

  • Sustainably certified accommodations

  • Greenwashing

• Practical tips for designing more environmentally friendly and fairer travel

• Convincing added value of more sustainable vacations for customers

• Templates and materials for credible, convincing communication (internal/external)

Future-proof sustainability communication for tourism destinations

Credible, transparent and understandable sustainability communication is a key success factor for tourism destinations. At the same time, the requirements for so-called green claims are increasing significantly. The workshop teaches key principles, strategic guidelines, and concrete examples of good practice for effective, target group-oriented communication of environmentally and socially responsible tourism offerings. Participants learn how to communicate sustainability successfully and comprehensibly and receive guidance on current EU requirements for sustainability communication.

Contents:

• Principles:

  • Target group-oriented communication

  • Empowering Consumers Directive as a framework for legally compliant sustainability communication

• Guiding principles and success factors for credible sustainability communication

• Effective nudging methods to promote sustainable decisions

• Successful practical examples from tourism

Designing More Sustainable Tourism Destinations

Tourism destinations are increasingly faced with the task of systematically integrating ecological and social responsibility into their development, despite very different starting points and priorities.

The workshop teaches practical principles and approaches for climate-friendly and socially responsible destination development. The focus is on strategically embedding sustainability in planning, management, and service design. The modular content allows for flexible and tailored thematic focus on the individual needs and issues of each destination.

Contents (modular):

• Fundamentals of sustainable tourism and destination development

• Key areas of action for sustainable destinations (e.g., mobility, resource management, regional value creation, implementation at the operational level)

• Instruments and measures for developing and implementing sustainable destination strategies

• Governance, stakeholder involvement, and cooperative approaches at the destination level

• Good practice examples of sustainable tourism destinations