Nudging Explained

Nudging influences consumption behaviour through subtle prompts and design choices, without guests consciously noticing the influence and without restricting their freedom of choice, for example through bans. To qualify as nudging, a measure must be simple, cost-effective and non-coercive.

Typical nudging techniques in the hospitality sector include offering smaller portions, varying plate sizes or providing guidance on the “right” way to behave at the buffet. These approaches can help reduce food waste, for example.