Signage

To promote a more sustainable food offering, it is essential not only to source more sustainable products and prepare food in a resource-efficient way, but also to communicate the offering to guests. After all, what is the point of using sustainable ingredients or taking measures to reduce food waste if these efforts are not actively communicated to your guests?

Communicating a sustainable food offering helps highlight its added value and create competitive advantages. It can also actively involve guests in efforts to improve sustainability. Furthermore, many holidaymakers would like to receive more information about the origin and production methods of the food on offer. Several studies confirm that guests are more likely to behave in an environmentally friendly way when encouraged to do so through informational prompts such as signage.