Travelling climate-consciously

Transparency is the first step towards climate neutrality: Displaying the carbon footprint of travel products at the point -of - sale.

Climate change is transforming our world and is thus one of the greatest threats of the 21st century. This also applies to the tourism industry, which contributes a large amount to global warming with around 8% of all emissions. The goal is to reduce the industry's climate-damaging emissions significantly by 2030 and completely by 2050.

In January 2020, the sustainability initiative Futouris and its members committed to the agreements of the Paris Climate Summit 2015 as well as the goals of the German government's Climate Protection Plan 2050 (see Futouris Position Paper Climate Protection) and therefore decided to make climate protection the focus of their current joint industry project.

The first, decisive step towards climate neutrality is transparency: by calculating the emissions caused in a consistent way and communicating them to employees and customers. With this step, we can create the basis for more climate-friendly holidays to be offered by tourism companies and booked preferentially by customers.

On behalf of Futouris and DER Touristik, the Centre for Sustainable Tourism (ZENAT) has compiled a market overview of existing climate accounting systems and evaluated the different standards.

There are already good calculation models for emissions from air travel and further methods that determine the climate impact of other travel components. However, there is no carbon accounting standard that covers all elements of the touristic value chain and at the same time is accepted as an industry standard by as many partners as possible.

This is where phase 1 of the industry project comes in: By the end of October 2022, Futouris’ members, in cooperation with the Institute for Sustainable Tourism and the German Travel Association (DRV), will develop a standard for carbon accounting of travel products to be supported throughout the industry.

Based on this standard, carbon emissions will be calculated and displayed consistently for all holiday and business trips. This will allow customers to make an informed decision and enable us tp substantially reduce the absolute emissions of our industry.


Project procedure

Phase 1 Standard development

  • Step 1: Existing methods for carbon accounting of individual travel components are reviewed and gaps identified.
  • Step 2: Calculation methods for the identified gaps are developed and existing methods are improved.
  • Step 3: All methods are combined into an overall standard and finalised in an industry-wide coordination process so that the standard is accepted throughout the German-speaking travel industry.
  • Step 4: A sustainable business model for long-term application is developed.


Phase 2: Implementation and system integration

  • The developed carbon accounting method is integrated into the industry's IT infrastructure so that the emissions of the different travel components are calculated and displayed at the points of sale.


Project goals:

  • Development of a standard for calculating carbon emissions of individual components of the (tourism) value chain.
  • Broad application of the standard throughout the German-speaking tourism industry.
  • Uniform labelling of the carbon footprint of travel to create transparency for product managers, sales and travellers.
  • Increasing the supply and sales of climate-friendly travel.
  • Reduction of carbon emissions of the German-speaking travel industry.

The Futouris industry project on climate protection is carried out in close cooperation with the German Travel Association (DRV).

News about this project


Futouris signs Glasgow Declaration

Futouris has been a signatory to the Glasgow Declaration on Climate Action in Tourism since July 2022, and we are committed to support our member companies and the entire tourism industry in achieving the climate targets. We are doing this, for example, as part of our new industry project "Travelling climate-consciously".

„Travelling climate-consciously“ goes Switzerland!

In addition to Futouris' patrons DRV and ÖRV, the Swiss Travel Association SRV now also supports our joint industry project "Travelling climate-consciously". In mid-July, the first international staffed kick-off workshop on climate-conscious travel was held in Glattbrug near Zurich.

Futouris members start industry project "Travelling climate-consciously" with high motivation

The joint industry project "Travelling climate-consciously" of Futouris members continues to take shape: Recently in Berlin, members discussed initial ideas for providing emissions data for integration into operators' booking systems, as well as the next steps in the various workstreams, such as hotels.

Project profile

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Project sponsors
Project start
Project duration
24 months
Project partners
German Travel Association (DRV) / Centre for Sustainable Tourism (ZENAT) / Institute of Sustainable Tourism
Futouris contact

Swantje Lehners

Managing Director Projects & Cooperations
+ 49 (0) 40 - 809034 - 4055