DeveloPPP: Practice oriented education for hotel employees in Tunisia
The tourism sector is highly relevant for Tunisia’s overall economic climate. However, demand for travel to Tunisia has decreased in recent years due to Arab Spring which started in 2011 and following political instability. This development weakened the positive economic effect of the tourism sector and impacted, among others, the service quality in the hotel industry. Since the end of 2016, travel bookings have increased again which shows that holiday-makers have regained trust in the country, also due to the improved safety measures in touristic zones. As a Futouris member company, Thomas Cook is highly interested in re-establishing Tunisia’s former position as an attractive holiday destination. In cooperation with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the Federal Ministry of Economic Cooperation and Development (BMZ) through the devleoPPP.de programme, Thomas Cook supports and promotes the long-term employment opportunities within the region.
Prior to the project launch, stakeholder interviews were carried out in Thomas Cook’s business environment which revealed following possible main reasons for the quality deficiency:
- Lack of practical experience in hotel education / lack of high-quality continuous trainings in the hotels
- Low employee motivation / low motivation to start an education in the hotel industry
- Lack of awareness regarding sustainability
Focus on education
The development partnership “Practice oriented education for hotel employees in Tunisia” focuses on the hitherto lack of practical experience in the Tunisian hotel education. The aim of the project is to profoundly strengthen the role of practical experience in the overall education and to establish cooperations with hotel businesses as education partners in the long-term.
The aim is to better integrate practical expert knowledge through direct guest contact. This practical and theoretical approach is designed with regard to sustainability aspects in particular.
Once the basis analysis is completed in Spring 2018, the project team will design a practice oriented education programme. In summer 2018, this programme will be tested at a hotel management school and participating hotels, including Thomas Cook’s own hotel brands. Potential adjustments to the programme will be made in the following education cycle. The programme will then be introduced in further hotel management schools and hotels in Tunisia.
This project is carried out in in addition to the “Total quality training for hotel employees in Tunisia” project supported by Thomas Cook and Neckermann Reisen.