Organic Farmers Market, Thailand

The region of Pranburi with its 75,000 inhabitants lies on the Gulf of Thailand about a three-hour drive southwards of the Capital Bangkok. Here, mainly pineapples and aloe vera are processed for canning but in the last years, due to the picturesque coastline, the tourism industry gained importance.

Many small farmers whose harvest is too little for the canning factories are dependent on the sale of their traditionally farmed products on the local market. In order for their work the be profitable the farmers need greater harvests and thus tend to use artificial fertilizers. These affect the soil quality significantly. Additionally to that, with rivers and groundwater the pesticides eventually find their way into the sea – this harms the biosphere of sea plants and animals and thereby has a negative impact on the tourism quantity of the area.

Project goals:

Main objective is the protection of the flora and fauna close to the Aleenta Hua Hin Hotel through ecological agriculture. Moreover, the local organic farmers and food producers shall be able to sell their products reasonably priced directly to hotels in the area as well as to locals and tourists and thus are included in the touristic supply chain.

Subgoals of the projects are the establishment of a weekly market at a central point in Pranburi and the construction of market stalls. The promotion of sustainable agriculture and the reduction of pesticides used aim at the protection of the soil, the flora and fauna. Our local project coordinator and hotel director Paul who is an organic farmer too advises and teaches the local producers about organic and fertile farming. Due to the higher earnings the farmers are motivated to keep their ecological farming up and enhance it, respectively. The awareness of the weekly market is to be increased transregionally so that the farmers as well as other food producers and the local fishermen selling their fresh and dried fish at the market are supported additionally.

Project profile

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Project location
Hua Hin, Thailand
Project sponsor
Project start
Project duration
2 years
Project coordinator
Paul Counihan
Project partner
The Pure Blue Foundation
Futouris contact

Swantje Lehners

Managing Director Projects & Cooperations
+ 49 (0) 40 - 809034 - 4055